Orca Innovations, Inc. is a marketing firm focused on print and media packages for middle class businesses in the southeastern market. The company wants to convey a strong image while being client appeasing
The logo portrays the elegance and strength by the choice of two contrasting typefaces. ORCA is used with an oceanic yet oriental typeface in a light blue created with an iconic orca whale for the “O”. This coupled with the bold yet historically memorable Times New Roman for “Innovations” in black. The visual identity is nevertheless extremely articulated and effervescent, and has achieved a very strong identity.