School Fundraising Website
Redesign & Rebrand
WEB DESIGN & BRAND

Goal
When PTA and PTO leaders search for the right fundraising partner, they’re looking for more than a platform—they want expert guidance, a supportive team, and a service they can trust to help their school reach its goals. This project aimed to create a website that not only showcased our platform’s capabilities but also positioned us as thought leaders in school fundraising with a proven track record of success.
Our goal was to design a website that builds credibility with PTA/PTO leaders, demonstrates expertise in school fundraising, and highlights our exceptional team and service as key differentiators.
Approach
We took a strategic approach to both design and messaging, crafting a site that speaks directly to the challenges and goals of school leaders. The content was designed to build trust—featuring real success stories, educational resources, and interactive elements that guide potential buyers through our value proposition.
A clean, professional design combined with bold visuals reinforced our leadership in the space, while clear calls to action and streamlined contact options made it easy for PTA/PTO leaders to connect with our team. We also highlighted our personalized support and commitment to each school’s success, making it clear that they’re partnering with more than a platform—they’re gaining a dedicated, knowledgeable team.
By integrating thought leadership articles, FAQs, and testimonial-rich content, we positioned the site as a resource hub that supports school leaders at every stage of their fundraising journey.
Client
Booster – boosterthon.com
Led Design Sprint / Research

Design Sprint Miro Board
Understand the Problem, Competitor Research, Brand History, Brand Architecture Definition, Stakeholder Interviews, Design/Prototype

Brand Strategy & Architecture

User Testing

Target Persona
UX/UI Design

Desktop

Mobile
Additional Pages




Michelle Kearns
Mg8 Studios | All Rights Reserved. 2025
[Confidential]