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Web - Schwinn Website Redesign

Project

The Schwinn Bicycle Company was founded by German-born mechanical engineer Ignaz Schwinn (1860–1948) in Chicago in 1895. It became the dominant manufacturer of American bicycles through most of the 20th century. After declaring bankruptcy in 1992, Schwinn has since been a sub-brand of Pacific Cycle, owned by the multi-national conglomerate, Dorel Industries.

Role: UX Consultant & Designer

  • 100% Team Lead
  • 75% Visual design
  • 50% Information Architecture
  • 25% User Research

Wireframe

UI Style Guide